I am Diana Lodi…a Designer, Developer and Educator specializing in designing for experiences. The types of projects I work on include brand identity systems, websites, apps, promotional materials and packaging. My research interests include understanding design trends, society and technology and how all three combine to become the driving force behind design.

Design Services

Brand Development

Whether you are revitalizing an existing brand or starting fresh, research and development are essential to your success. Ultimately, people thrive on emotional connections…determine your brand voice and broadcast your message loud and clear.

  • Consultation and Research
  • Concept Development
  • Logo and Tagline
  • Identity System Standards Manual
  • Branding Applications
  • Social Media Touchpoints

Responsive Website Design

Seize the day! Mobile, tablet or desktop…this is your opportunity to make a good first impression. Online presence is one of the most important aspects of your brand. It’s where you have the most reach and the ability to connect directly with your audience.

  • Planning and Research
  • Information Architecture
  • Usability Analysis
  • Interface Design
  • Accessibility Standards
  • HTML and CSS Development
  • Website Launch and Promotion
  • Search Engine Optimization

Brand Application

Once your brand is developed, choosing the right media outlet is the key to communicating with your audience and packaging your services or products.

  • Social Media
  • Stationery
  • Packaging
  • Apparel
  • Brochures
  • Booklets
  • Advertisements
  • Direct Mail
  • Billboards

Utilize one-on-one interactions, web and app design and function, social media presence and the voice and style of printed materials…

The Entire Brand Experience

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Social Media Development

Social Media development is an essential part of any branding application. Research the best way to connect with your audience.


Featured Work

Thoughts on Design

Find Your Dream Job

Finding your dream job is easy…if you know where to look. Some job sites are general, while others are industry-specific. For creative positions, it’s best to start with sites that...

Is Quality Universal?

When thinking about Deconstructive and Reconstructive Postmodernism, I agree with French critic Jean-Francois Lyotard, quality cannot be universal. Culturally we appreciate different qualities, so Greenberg’s claim that good art is...

Sensory Overload and Visualization

As technology continues to progress and big brother continues to track our every move, we are left with an overload of information. Designers will need to learn to use data...

Design and Nature

Thoreau had it right when he wrote, “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I...

Social Media Can Make You Smarter

Social media is changing the way we send and receive messages and, ultimately, the way we live and learn. The ability of the technology to ‘push’ interesting and valuable information...

Yoga and Creativity

Everyday is busy and packed full of deadlines and meetings. How can adding something else to the ‘to do’ list increase creativity and productivity? Committing to practice some sort of...

The Future of Design

There is an interesting dialogue about the role of design on the 5D website. Thinking about how design can ‘change the world’  reevaluates the relationship between form and function; transforming...

Italian Design Studios

Visit some awesome Italian design studios…yes I am bias. Louise Fili, Louise Fili Ltd. (louisefili.com) Francesco Cavalli, LeftLoft (leftloft.com) Massimo Vignelli, Vignelli Associates (vignelli.com) Matteo Bologna, Mucca Design (mucca.com)